In this post, I’ll discuss a variety of ways that will help you to make Twitter a more engaging and meaningful experience for your company.
Deep Dive into Twitter
#1. Build a strong profile. If you’re a consultant use your own picture, if you’re a small/medium/large business then it’s okay to use your brand logo.
#2. Describe your business well within the allotted 160 characters, use keywords that best represent your work. You’ll see in mine below I have a few keywords including ‘business coach’, ‘entrepreneurs’, ‘small business’ and ‘small business owners’ so when someone is doing a search in twitter for those terms my profile will be one of the ones that comes up in the results. I suggest you do the same with your keywords.
#3. Make sure to include your physical location along with your web URL. It may be that someone is looking for your type of services and they’ll take notice when you’re in close vicinity to them.
#4. With more and more people using mobile devices on the go, be sure that your Twitter profile is optimized to look good on all devices. Twitter offers helpful recommendations.
#5. Share a good mix of content: links to blog posts, tips, infographics, images, videos.
#6. Abide by the social media cardinal rule, don’t just promote your own content. Curate relevant content for your audience.
#7. Be helpful on Twitter with the kind of content you share. Amber Avines shares 7 great suggestions, including: professional and/or social events, books of interest, upcoming events, contests, answer people’s questions, unique insights and opportunities. and share articles.
#8. Follow hashtags (e.g. #marketing, #speaker) to keep up on news within your industry. If you’re not sure what hashtags those are, look for them in other user’s tweets. Or, search by a relevant keyword in Twitter’s advanced search.
#9. Search for Twitter users who use hashtags relevant to topics you follow and care about (e.g. on a tool such as Tweetlevel)
#10. With only 140 characters, every character counts. Create shortened URLs, Some offer varying features including the ability to track. Lee Odden writes about 11 different shortening services.
#11. Sendible reported, “Research shows that tweets from 90-118 characters are the most likely to be retweeted.”
#12. Follow customers, prospects and other relevant people and companies in your industry. Remember: It’s an opportunity to keep up with what they’re doing and engage in conversation e.g. about an article they authored, a new product they launched.
13. Utilize Twitter Public and Private Lists for more efficient tweeting and monitoring.
#14. Follow lists that your customers and competitors are on to keep up on conversations and reply, retweet where you can.
#15. Create Twitter lists of customers and add their social profiles to your customer relationship management tool (CRM). CIO.com features 10 Social CRM tools worth taking the time to explore. Social profiles are the new business card. Take the time if you don’t have the URLs and see if they’re posted on the company’s website. Add them to your contact list for your customers.
#16. Search for lists of users by type of work they do. One great tool is Listorious.
#17. Strengthen the length of your retweet’s reach. Many blogs have guest bloggers, and many times a retweet of the article will only give credit to the company, e.g. via @smeexaminer. Go the extra step and take the time to find the author’s twitter handle to give them credit for the article, too. You can add it in as shown below.
#19. Keep up on Twitter news, read the Twitter blog follow @twitter, @twitterbusiness,
#21. When in doubt, take the lead from brands who have been successful on Twitter. Mashable provides 9 lessons learned from some good role models.
#22. Get as much of a bang for your hashtag buck. Wondering about the influence of a particular user, hashtag or topic on Twitter? Search on Tweetlevel where you can find a lot of useful information to help you make decisions on whether to use one hashtag over another, how much influence a Twitter user has. Below, you can see the comparison of how #marketing compared to #socialmedia.
#23. Want to know how you or even your competitors are doing on Twitter? Check-out HubSpot’s Tweet Grader where you can see what’s working well and what needs improvement. And you can also see the top profiles on Twitter.
#24. Choose from many great tools to help you find influencers, Twitter reach metrics, and your most popular tweets. SimilarSiteSearch will help you find alternative web sites. For example, if you want to find an alternative to Tweetlevel, search for it there.