7 Tips for Improving Social Media Strategy

By September 25th, 2013. No Comment

Are you looking for ways to improve your company’s social media strategy? And, ramp-up your search engine optimisation (SEO)?

In this article, I’ll discuss seven tips that will help get your social strategy on the road to a speedy recovery.

Improve Your Company’s Social Media Strategy by:

1: Making website social widgets highly visible and easy to find.

Make your widgets easy to find

If you’ve ever had the experience of going to a blog or website looking for widgets for links to the company’s social networking sites and not been able to find them, then you know what I’m talking about. Really? Should a person have to search to find out whether a business has a presence on YouTube, Facebook, Twitter, etc.  I think not.

While there hasn’t yet been a truly “standardized placement” for social networking sites widgets, a lot of the time they can be found on the upper right corner of the brand’s website or blog. And, sometimes in the footer.

But when a user needs to go fishing around a site for a link, then something is clearly wrong.  Bottom-line, make your widgets visible to users. And don’t leave new sites out there as orphans who must fend for themselves. How many times have you seen a company who has had their Facebook and Twitter icons prominently displayed but left poor Pinterest out there on her own?

Cover your bases and add widget updates to your website/blog maintenance plan.

Learn about other website social optimisation oversights.

#2: Publish Social Media Updates on a Regular Basis.

Create goals for updating your social sites regularly (screenshot from 21Habit)

Okay, I get it, I really do. Content creation and curation takes time. But if your business signed on to have a company blog and presences on a number of social networking sites then you need to be sure to show-up with good content to share on a regular basis. Create a regular schedule for updates and keep to it.

Don’t go missing-in-action when it comes to social media updates. Long silences are far too awkward in the social media world.

You can read about more social media mistakes and easy fixes.

#3: Establish Connections with your Clients via Social Networking Sites.

Keep the conversations going

You’ve worked hard over the years to build a respectable client base. You have had repeat business from satisfied customers and some have even gone out of their way to refer friends and colleagues to you. But, you make the grand poobah of social media mistakes when you don’t meet clients where they are.

As CJ Arlotta writes, “If  they [clients] reach out through Twitter, respond through Twitter; don’t place the burden on them. Do not take the conversation elsewhere, unless your client is okay with the switch.

#4: Claim Your Business on Google+Local Pages.

Take advantage of the real estate opportunities on Google+Local where you can stand out from the competition.

Google+ Local Pages makes it possible for  businesses to “be found across Google search, maps, mobile and Google+, while also providing customers with an easy way to recommend your business to their friends, or tell the world about it with a review.”

The main caveat is that you need to create a Google+ local page, verify your business and confirm your address. Reachcast suggests that two great ways to make your your page relevant to search engines is by “regularly updating your photos and videos and asking happy customers to leave you reviews.”

Many businesses have reported difficulty in the verification process and that there wasn’t a direct way to contact Google for assistance.  Google recently announced that they have added phone support for verification issues.

#5: Make Social Media Management Simple.

Keep social media management simple by using tools to manage multiple network profiles at the same time. (image source: http://www.flickr.com/photos/cattyru/4112458773/)

Trying to manage multiple social networking presences can be challenging for even the most earnest of businesses. You may miss mentions, messages and content relevant to your business. Social media management tools in the form of dashboards make it possible to see social networking site streams in one place, follow specific hashtags and schedule updates for a future day and time.

And, for small businesses and those on a tight budget, there are a number of high quality free tools at your disposal.

#6: Allowing Content to be King (and Queen)!

Make your content fit for a King and Queen.

You know the saying, “Content is King.” Well, you’d think that knowing what businesses know about the value of high quality and diverse content that they’d strive harder.

Jeff Bullas suggests that users are looking for content that:

  • Informs
  • Educates
  • Solves problems
  • Entertains

Jeff recommends that content creators should let their imaginations run free and utilize content types and forms that engage e.g. videos, slide presentations, images, white papers, eBooks, case studies, eNewsletters, podcasts and live on-line radio shows with interviews of experts.

Mix it up, let your imagination run free, and capture users interest with content fit for a King and Queen!

#7: Fill in All Information Sections on Social Networking Profile Forms.

Capture every opportunity you can to have company information included on presences on social networking sites.

Every time you sign-up for a new social networking site you’re immediately faced with filling out profile information. While it would be so much simpler for businesses if the same forms were used across the board, each one has a slight variation on what they’re looking for users to complete.

Don’t let form fatigue prevent you from creating the most optimised social networking profiles you can.

One solution is to create a document where you can store commonly-asked-questions such as business name, local phone number, location, brick and mortar plus web address, and links to other social networks. File the document in a “Social Media Assets” folder on your computer with your logo and an assortment of company photos and videos that best represent your products and services.

While this list is only the tip of the iceberg, it will be a good place for businesses to start a self-evaluation process for coming up with a strategy to mend their ways. Let us know your thoughts and comments in the space below for other places where businesses can fix a mistake waiting to happen.

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