Photo Credit: Adhere Creative
If you have been blogging for your business, you are off to a strong start. Business blogging is a proven way to strengthen your brand’s online presence and drive traffic to your official website.
However, you may be finding it an up hill battle to grow your blog’s readership, backlinks, and site subscribers. You know that you are providing value to the marketplace with your blog, but the traffic is just not there.
So what do you do? The first thing is to not give up. The second thing you must do is read on, to discover 15 uncommon ways to promote your blog so you can grow your readership.
1. Share your post with your relevant LinkedIn Groups
Use your business LinkedIn or professional profile, to share your most recent post with the groups you belong to on LinkedIn.
Only share your blog post with groups that typically embrace such and that are related to your topic or industry.
2. Mention your sources on Twitter
Marcus wrote a post on Copyblogger and shared it with his followers on Twitter. By working together and mentioning each other on Twitter you expand your audience to that of the person you’re mentioning.
If you wrote a post where you mentioned an in-demand professional, tweet mention them in a tweet to your followers.
Often, that professional will notice their tweet mention and either thank you via a tweet or re-tweet your tweet to their followers. This is a thoughtful way to get eyes on your blog post and maybe begin a connection with a heavyweight.
3. Write a “How-To” post and then Repurpose it on YouTube
Youtube is a giant and the third most popular website in the world behind Google and Facebook.
People constantly search YouTube to learn.
How-To posts do just that. Record yourself sharing your post, optimize your post with key words, and watch your blog count skyrocket for that post.
4. Upload your post to file sharing sites
These sites are growing to be a steady go-to for people to find answers to questions. Plus they are showing up more commonly in organic search engine results.
5. Share your older posts on Twitter
This strategy is another example of the power of Twitter.
If you have a post that received very little fanfare when your first published it. Share it again on Twitter. There are plugins for Tweeting Old Posts. This automates the process and gets tons of traffic to your site.
Do not inject your blog URL only. Doing so will make it impossible for a reader to find the post you cited.
6. Tap into Q & A sites
The quality of the questions and answers are more sophisticated on Quora, so use the site when you really want to make an impression.
Make sure your profile on these sites includes your blog URL.
7. Interview industry experts
If you operate a bookkeeping business, interview accountants, tax attorneys, or other bookkeepers.
Limit your questions to 3 or 4 with either commonly asked questions or with questions that are hyper specific to further feed search engines. Most people you interview will jump at the chance to share their knowledge.
Plus, they will more and likely share their interview with their social networks.
8. Interview potential clients
If you are a jewelry designer, interview fashion bloggers. Or if you do PR for the hospitality industry, interview wedding planners or caterers.
This way you not only establish a connection with a potential client, but you also introduce yourself to they’re following as well.
9. Convert your post into a podcast
Podcasts are growing in popularity. People love to listen to podcasts on the way to and from work or while cleaning the house.
Use this medium to get your content on more people’s radar. If you are intimidated by creating a podcast, don’t be.
Companies like, Podcastomatic, will convert them for you for free.
10. Do an advertising exchange
Partner up with other business blogs and exchange banner ads on each other’s sites. This is a quick way to build fellowship and potentially double your readership.
Another option is to create a banner ad for your blog in general and submit it to an advertising network that will share your ad across their partner sites.
11. Pin your post to Pinterest
Pinterest is becoming the biggest social network to drive traffic to websites.
Take advantage of this juggernaut and pin your posts. You can either create one board for your blog in general, or create boards that break down by category.
For example, if you are a photographer, and often write blog posts about photography tips, freelancing tips, and posts your most recent projects.
Create boards for all three categories. Just make sure you include a direct link in each post that you pin.
12. Build Your Google+ Following – Good for Traffic and SEO.
Google Plus has over 400 million members. It is a very active social network and will serve your business well to jump into the action.
Share your blog post with your circles. People are very apt to click and check out your content because you’ve already connected with them as a part of your circle.
In addition to the direct benefits of sharing your posts on Google Plus, it also ideal for improving your natural SEO results.
Considering that Google is the biggest search engine in the world, it is worth the time to share your content on this site, possibly before other social networks.
13. Add your latest blog posts to outside email newsletters
If you send out a weekly or bi-weekly newsletter, make sure to include a snippet of your most recent blog post in the body of your letter. That’s regular advice.
To grow your blog even more get your posts listed in other email newsletters. Write about other blogs and reach out to them with the post. Show them you’ve written about them and ask them to share it with their subscribers.
14. Add your latest blog post to your email signature
Why not share your newest content with everyone that reads your sent emails? Companies like Wisestamp provide an app that let’s you do such.
You could also just invite email readers to read your blog post with a few words in your signature such as:
“Read my latest blog post on business tips here” with a link to your site embedded in the word HERE.
This little nudge may be just enough to encourage some of your email readers to click and read.
15. Syndicate your post with one stop shop sites
RSS (really simple syndication) is still a hot way to gain traffic to your blog. Create profiles with high traffic RSS sites and add your blog posts to them on a daily or weekly basis. There are numerous sites that allow you to add your blog to their RSS reader such as:
Business blogging does not have to be intimidating, it just has to be optimized well and strategically shared with the people that are looking for the content you provide the most.
By putting these strategies to the test, your blog readership should grow at a steady rate and lead to a robust online presence.
Do you have additional ways to promote your posts? Share your knowledge with the other readers. And please share this article with those you think would find it beneficial.