With 60 million monthly visitors and 130 million pageviews, Slideshare is by far the best way to share a presentation online.
In a nutshell, Slideshare gives you the ability to upload presentations, embed them on your website, and share them with whoever you like. Visitors to the Slideshare website can also potentially find your slideshows, and your presentations are also crawled and indexed by the search engines.
This means more traffic to your website, more exposure for your brand, and the potential for your presentations to go viral.
Why Should I Share a Presentation Using Slideshare?
Whether you’re looking to share a presentation with your current website visitors or hoping to expand and grow your reach, Slideshare can help you do it. Here are a few ways you can use Slideshare to benefit your business.
Create Slidecasts for increased engagement.
A Slidecast is simply a slideshow synced with a podcast. If you don’t have an audio recording of your slideshow to upload, no problem. Slideshare actually transcribes your slideshow automatically, and then provides you with a copy you can read and record, and sync with your slideshow.
Try using slidecasts on your website to increase engagement and give your business a more personal feel.
Use Zipcast for online meetings.
Want to host an online meeting? When you sign up for Slideshare you’re automatically assigned a public meeting room where you can add slides, video, audio and even have chat functions.
If you’d like to host a private, invitation-only meeting you can do that too by signing up for Slideshare Pro ($19/month).
Display presentations on your LinkedIn profile.
In May 2012, LinkedIn purchased Slideshare for a reported 118.8 million dollars. If LinkedIn was willing to shell out that much for the service, you better believe it saw real value for it’s users in utilizing presentations on their profiles.
To integrate Slideshare with your LinkedIn profile, simply find the Slideshare application from the LinkedIn app directory and add it to your profile. You can then display any presentation you like on your profile, offering a highly interactive and engaging user experience, and boosting your credibility and personability.
Host webinars for free.
Slideshare offers a free and easy way to host recorded webinars. Given the high cost and learning curve of many webinar software programs, businesses will do well to take advantage of Slideshare’s easy to use (free!) interface.
It’s this easy: Upload your slides, edit the file and click ‘Create Slidecast’, then upload your audio file. That’s it. You can then post the webinar on your website, or share it on Facebook or LinkedIn (Detailed instructions below).
Use Leadshare to collect business leads on your website.
Although using Leadshare requires a Pro subscription, in most cases the benefits far outweigh the costs.
Leadshare allows you to collect names and emails via a lead collection form embedded into your presentation, video, or document. Viewers can contact you through the form to ask questions or give feedback, and their information is then sent to you via email.
Your form can be included on one or all of your presentations, and you can customize the text and details for each form.
Use Slideshare to boost your search engine rankings.
Slideshare enjoys high rankings in the search engines, and all slideshows uploaded to the site are crawled and indexed. This means that depending on the ranking of your own website, your Slideshare presentations may beat out your own website for certain keywords.
Optimize your Slideshare presentations as you would any other piece of content; Choose keyword-rich titles and descriptions, and include as many relevant tags as you can think of. Keep in mind that your titles and descriptions correspond with your meta title and description, so choose them wisely.
How to Share a Presentation Using Slideshare
1. Create a slideshow.
This one is simple enough. Create a slideshow as you usually would using Powerpoint, Keynote or OpenOffice. Keep in mind that transitions and animations are not transferred over to your Slideshare presentation, so save yourself some time by forgoing these options.
2. Sign up for a slideshare account.
Go to the Slideshare homepage and if you haven’t already, sign up for an account (the Signup link is at the top right hand side of the screen).
You’ll need to confirm your email address by clicking a link sent to your inbox, but beyond that, you’re good to go.
3. Upload and tag your presentation.
Clicking the Upload + button will take you to the signup page for a Pro subscription, so for now just select ‘Upload’, and then select the file you’d like to publish.
While your file is uploading, you can begin tagging your presentation. For the purposes of this tutorial, I uploaded a Word document, however you’ll obviously want to upload the presentation file you created in #1.
As mentioned above, these fields act as the meta tags for your presentation, and are important for both the internal Slideshare search function, as well as search engine indexing. Use your keyword in your title, description, and tags, and be sure to include an url to your site near the beginning of the description field.
Once your slideshow is uploaded, you’ll receive a message saying that the conversion was successful and your presentation has been published on Slideshare.
Your presentation is now public (unless you selected to keep it private), and people can potentially find your slideshow via the Slideshare search box.
If you’d like your presentation to consist only of a slideshow or document (with no audio), you can skip ahead to # 5. If you’d like to record and upload some audio to go along with your presentation, keep reading.
4. Add audio to your presentation.
To add audio to your slideshow, you’ll need to record a transcript using recording software like Audacity or Garageband (Mac). Fortunately, Slideshare provides you with an automatically generated transcript of your slideshow that you can use as a starting point.
To find your transcript, you’ll need to view the slideshow. To do this, click on ‘My Uploads’, found on the account dropdown box at the top right of your screen.
Next select ‘Edit settings’ under the slideshow you just uploaded.
You’ll see your slideshow here, however you’ll need to scroll down to the bottom of the screen to see the transcript.
Now you can read and record the transcript, and then upload it to Slideshare.
To upload your audio file and link it to your slideshow, go back to your uploads page, and click on ‘Add audio’ next to your presentation.
You’ll then simply upload your audio (mp3) file and Slideshare automatically links and syncs it with your slideshow.
If you’d like to tweak the syncing, you can go in and edit as needed.
5. Embed slideshow onto your website or blog.
One of the best ways to share a presentation is to put it up on your website. This is easy to do using the embed code Slideshare provides.
To the right of your presentation, you’ll see a box labelled ‘Embed’. Copy this code to your clipboard.
Let’s assume you want to embed your slideshow into a new post on your site. Simply create a new post, and paste the embed code into the HTML of the page. Click ‘Publish’, and your Slideshare presentation is live on your site!
If you haven’t already tried Slideshare, I’d encourage you to give it a try. It really is easy to use, and helps you extend the reach of your presentations far beyond what you could achieve on your own!
What have you used Slideshare for? I’d love to hear how you use Slideshare for your business!